Analysis Of Disney Films Americanisation Of Disney Movies

Americanisation of Disney Films Multinationals have dominated the wave of globalisation in the recent past. They have also dominated exchange of commerce. This exchange leads to definition, expression and shaping of culture by dominant media corporations such as Walt Disney. Globalisation has been referred to Americanisation by most of its critics. They argue that globalisation is exportation of the American model to the world (Allan 89). Therefore, American multinationals, including Disney americanises anything on a global scale. Among the many aspects that define modern life, American popular culture is one of the most long lasting and ubiquitous. Throughout the 2oth century, people from all over the world have enjoyed animation, music and films written by a number of authors and artists. One of the most significant and popular American entertainers is Walt Disney. Walt Disney has introduced billions of kids and adults to his world of many imaginations and magic (Schickel 12). Since the 1920s Disney has been one of the leading sources of entertainment around the world and his legacy still lives on even in the 21st century. Many animated films produced by Disney have their roots from centuries-old narratives from Europe and fairly tales from all over the world. Through its existence as a studio for producing animation films, Disney has been adapting fairly tales and narratives from all over the world to suit western, and especially American cultural and social ideals andShow MoreRelatedDisney Land9906 Words   |  40 PagesExecutive Summary This report is about the ‘not-so-wonderful world’ of Euro Disney a.k.a (also known as) Disneyland Paris. Euro Disney is Europe’s No.1 family entertainment park. All the same it has had its moments of ups and downs. This adventure that Euro Disney has been through has been full of surprise and anticipation. The management have had to re-evaluate their strategies in order to pull out of the crisis facing them. Every company must analyse the marketing mix, i.e. Product, PriceRead MoreSwot Analysis25582 Words   |  103 PagesQUESTIONS 1 | Describe the marketing strategy planning objectives applied by Sunbeam. Using the Ansoff matrix, identify which marketing strategy opportunities the company is pursuing? Are these appropriate strategy opportunites? 2 | Develop a SWOT analysis comparing Sunbeam with its main competitors. Can you identify further changes in the marketing environment that may encourage the company to change its marketing strategies? Justify your suggestions. 3 | Describe the target markets identified by

E-Commerce Model for Online Flower Store - 1331 Words

E-business/ e-commerce mid-term individual project Business model of online flower store which works both with b2c and b2b clients. Lecturer Carlota Carucci Executed by Ksenia Zhmotova Online flower shop Fioridellatoscana.it sells and ships flowers in Toscana region. Brief history: The flower store which is called â€Å"Fiori della Toscana†and situated at the country side of Florence was established in 2000 year. It provides b2b service: sales flowers to flower shops in Florence and other cities in Toscana region. The company had a solid clients list but in terms of global financial crisis started to lose its clients. Company’s revenues significantly decreased since 2007 till now by 30% To make the business survive a decision of†¦show more content†¦It can be side filter with most popular product categories (better on the left side); The body of the web site is performed using beautiful pics with title and main information on them: special products and offers: new products, new services, deal of the day, suggestions of complex gifts for example â€Å"flowers and champaign†(internal links) calls to action: special icons with suggesting to follow us in social media right now, an icon with the phone number which suggest to call and make your order right now (internal links) The footer is also very important part of the web site. It starts to work when the customer is already interested in your web side and needed to get by more detailed information. The footer is fulfilled with: site map company information: about as (history, vision and mission, achievments), social and environmental role, employment, franchise opportunity special block to tell about company’s flower plantations and how it grows flowers at theShow MoreRelatedCompany Overview: Red Envelope1440 Words   |  6 Pages eCommerce company competitor: Red Envelope The company Red Envelope is an internet gift store that promises unique gifts for everyone to its website visitors. Red Envelope specifically offers a wide range of products that people would be unlikely to buy for themselves but which are considered good gifts. The likely target audience is of consumers who must buy gifts for people such as office associates and distant relatives, whom they do not know well. 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Impacts on the supply chain 6 A. Problem raised by E-commerce 6 i. Demand 6 ii. Stocks 6 iii. Communication 6 B. Reaction and adaptation of companies 7 i. Information interchange 7 ii. Pure players 7 iii.Read MoreImpact of E-Commerce on Logistics and Transports3473 Words   |  14 PagesApril 4th 2012 E-Commerce Assignment topic: Impact of E-commerce on transport and logistics Table of content 1. Introduction 3 2. E-commerce and business 4 A. B2C E-commerce 4 B. B2B E-commerce 5 C. Evolution and forecast of E-commerce 5 3. Impacts on the supply chain 6 A. Problem raised by E-commerce 6 i. Demand 6 ii. Stocks 6 iii. Communication 6 B. Reaction and adaptation of companies 7 i. Information interchange 7 ii. Pure players 7 iii. Click and mortars 8 Read MoreThe Florist s Dilemm Adopt E Commerce Or Not?3861 Words   |  16 PagesAdopt e-Commerce or Not? LO5A Four Step e-business strategy for the owner of City Flower Step 1 The very first step involves a Cost benefit Analysis. 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Brave New World How Technology Affects Society Free Essays

October 29, 2012 Brave New World: How Technology Affects Society Brave New World, a place in which people are created from scientific labs through a process call the Bokanovsky Process, and where being born from parents is a shame for society. Where conditioning is use for training babies to act and think the way people in society wants them to do. A place where a popular drug call Soma is used to control and keep the society happy and stable, and causes principles and morals to disappear or change. We will write a custom essay sample on Brave New World: How Technology Affects Society or any similar topic only for you Order Now Where entertainment is use to convince people of the phrase â€Å"everyone belongs to everyone†, and becomes a society that is always happy, no problems, and organized. The Bokanovsky Process is another way of reproducing ninety-six human babies from one egg by transforming it into buds, which each bud becomes an embryo. (pg. 17) Normally one egg produces one embryo which becomes one human adult, but in this case the Bokanovsky Process manipulates the egg to produce more than one embryo by budding. After budding the egg for a couple of times it is dosed with significant amount of alcohol, and then later budded again until it creates more than eighty-six embryos, and since they’re all from the same egg they all are identical twins. Because the Bokanovsky Process is being used to reproduce more population, it has become one of the major instruments of social stability. (pg. 18) It causes people in society to wear uniforms with batches to identify what kind of twin they’re from, and what kind of job they are meant to do. Conditioning is done when the majority of the identical embryos are now full grown babies or children, they are placed in various repetition environments and experience in order to custom them the way they supposed to think and react. A very good example is when the babies are placed in front of books and flowers and start to like or get familiarize with it, once they are starting to like and giggle they give them electric shocks. It makes them get horrified or scared every time they see books and flowers, so that when they are older and full grown they would hate or not like books or flowers. (pg. 0) For society conditioning the children or babies that way is to make them hate the country, but at the same time love all the country sports so that they consume manufactured articles as well as transport(pg. 31), which helps the society increase in labor and income. Now Soma is a type of drug that works with society’s way of entertainment to avoid any unnecessary feelings, such a s being in love, the feeling of wanting to form a family, or being stressed and worried. Soma is a drug that raises a wall into someone’s mind between reality and fantasy, which makes the person go into a soma holiday. As for the entertainment, Soma is always serve with coffee or as candy in many different places like restaurant and concerts while placing music by saying to take more soma or repeating the phrase everyone belongs to everyone. An example would be of a song like this, â€Å"Bottle of mine, it’s you I’ve always wanted! Bottle of mine, why was I ever decanted? Skies are blue inside of you, the weather’s always fine: for there ain’t no bottle in all the world like that dear bottle of mine. †(pgs. 8-79) Which basically describes how one feels after taking a couple of grams of Soma, which this actually helps to maintain control and organization in society. The Bokanovsky Process, Conditioning, Soma, and Entertainment all work together to create a world in which everyone is happy with no struggles, no problems or worries. A world where society is always in control and organized by using soma to keep the people conditioned as they are. Where there is no suc h thing as parents and family, love and friendship, and a new world of identicals with different jobs but with same culture. A Brave New World. How to cite Brave New World: How Technology Affects Society, Essays

International Foods Group Packaged Food - MyAssignmenthelp.com

Question: Discuss about theInternational Foods Group for Packaged Food. Answer: Introduction International Foods Group is the leading manufacturer of packaged food in the industry. Growing rapidly, International Foods Group must start developing new marketing strategies. The company recently acquired Glow-Foods owned by Josh Novak (International Food Group, 2014). Josh Novak has been brought to the Information Technology team of IFG. The company owned by Josh Novak though was small in size but has powerful strategies which helped them to gain new consumers. The strategy used by Glow Foods was viral and interactive marketing which helped the team to target the youth population unlike the strategy of International Foods Group which lacked direction and targeted on women with children. Marketing the products of IFG to the under-thirty demographic group will help them to get brand recognition and awareness in the market. The success factor of Glow-Foods was social network marketing, mashups and multimedia marketing. Innovation required in IFG is in its marketing strategy and like Glow Foods, the company can use various strategies like interactive website, multimedia/mobile applications and social media networking. In the digital era the consumer awareness is increasing and they demand information, value and customization from their products and they demand it through multimedia platform. It is almost impossible to increase brand awareness without taking help of multimedia platforms and which wont increase foot traffic in the organization. Therefore in order to gain popularity and to get the marketing benefits just like Glow-Foods got the company needs to work on its innovation and experimentation skills. Obstacles The main obstacle in the path to gain customers at IFG is that the unidirectional website of IFG only makes contact with the tip of marketing technology that is generally available to all the organizations today. Platforms of marketing like social media marketing, mobile applications etc are helping companies to adapt to the situation and fit consumers needs (Kenny, 2017). These platforms assist organizations to create a partnership with suppliers, consumers and environment. Consumers help an organization to co-create product through feedback via social platforms, this feedback helps organizations to serve communities in a better way. At Glow-Foods, brand awareness campaigns were carried on by consumers via snapping their pictures drinking beverages in different locations, commenting on videos on YouTube and by participating in competitions (Orton, 1997). The consumers also added to the companys innovation by the concept of modernization and they also created interactive packaging design for companys products. This symbiotic relationship between the consumer and producers has never been stronger and has helped both the parties. International Foods Group needs to engage consumers on a platform that will be accessible and most relevant to them i.e. online marketing. the company can use social networking sites like Facebook which has over 500 million users and mobile applications to connect with consumers as no one is now interested in traditional marketing methods. The consumers use and engage with these platforms on daily basis and they use this as a medium to reach their desired products as well. When consumers are satisfied by an organization, they are likely to share their experiences and recommend others to use the products offered by the organization, this helps a company to create brand awareness (Minor Food, 2011). This viral phenomenon is called word-of-mouth. The technique is so powerful that it may either create or destroy the reputation of the brand. The problem at IFG is that it will never experience any of these situations as the company lacks experimentation. For example many organizations use hip-hop songs in advertisements and video campaigns to create brand recognition among youth and attract them towards their product. By targeting youth the company is able to increase the sales by word-of mouth phenomena. If a company lacks experimentation, it will never be able to enjoy such benefits. Innovation and experimentation are not the only factors that help to create brand awareness but a company needs to use different strategies as well to align companys ethics and take note of customers perceptions (DeCapua, 2011). Many organizations are flourishing their business by including customers in their plan, price and product development strategies. For example, Priceline.com allows their customers to set their own price for a product and even giant producers like Nike allow customers to create their own colour and design for shoes. Apart from this many companies have a check on Facebook and Twitter timelines of customers to get knowledge about their perceptions. Introducing innovation is no more a cumbersome task for companies as consumers now play a significant role in production and design of products (Vanderheijden, 1999). IFG can use these strategies to engage customers into the business and even create new product chain if required. This will not only help the company to establish a relationship with customers but would also increase the sales of the company. Experimenting is not an easy task especially on these platforms where news spreads like wildfire. These platforms though have brought success to many companies but many companies have desperately failed too (Lupien, 2010). The only approach that can be used is trial and error which can help an organization to know consumer perceptions and stay in the competition. In order to build symbiotic relationship with consumers, IFG is required to capitalize on social platforms and use technology to their advantage as it is expected to give more benefits than traditional marketing. Using Technology to Rescue The change in the technique of marketing via technology will also bring a change in traditional strategies used by International Foods Group. Organizations generally misunderstand the concept and benefits of marketing and think that it will bring benefits in monetary terms but these benefits may vary and in much different forms (Burdock group, 2016). The most essential benefit is knowing the consumer preferences which help the company to manipulate the competition easily. This contribution from customers helps to simplify business activities by their participation in product development and feedback. IFGs innovation team needs to work on the development of new tactics that will target the under-thirty demographic. Gaining customer confidence and their involvement will take time and after that time only will the customers would be able to help the companys innovation team (Heneghan, 2015). For ex Facebook with the help of their customers from different companies was able to translate their site into 70 different languages. Consumer insight at IFG can only be seen with different tactics which can create business value for IFG. This shift from consumer management to consumers managing their relationship with the organization will help IFG and help to realize the benefits of innovation and experimentation. Alongside this, recreating products and strategies by the means of social media will also increase the effectiveness in the operations of the company (JR, 2002). The management of IFG is worried that this experimentation may not show results but the company can concentrate their funding and strategies towards different communities and assess the results to find out which one will be the most beneficial. This method of marketing is very beneficial and is guaranteed to give results as the method includes detailed research. The last recommendation for IFG is to bring a change in their organizational model. At the moment to implement these changes, IFG will have to alter many process and procedures (Mutume, 2006). If the company follows the traditional method of marketing, this processes and procedures may be valuable but the company through these processes will fail to attract the below-thirty demographics. Therefore the process of management is also required to welcome the method of experimentation. In order to spread brand awareness, the company needs to let go of some control measures and let consumer decide what they want then only the organization will be able to tap strategies like word-of-mouth advertising, simplified business process, co-creation of products and social advertising (Melchior, 2015). The change in organizational structure brought by innovation and experimentation are expected to give International Foods Group many long terms benefits and the company must consider these tactics to not only gain organizational insight but to also gain consumers confidence. Conclusion Latest marketing trends and technology has changed the way an organization functions and their point of view to implement strategies. The International Food Group needs to work with the strategy of social media marketing, multimedia applications and mashups in order to stay in the competition. A symbiotic relationship between the consumer and the producer can only be created when the company use the help of web based technology to understand consumer preferences. Nowadays with increasing awareness, consumers demand customized products which can be easily accessed and they need to have a say in the market. IFG needs to adapt to this style of marketing and strategies by implementing innovation and experimentation. Company needs to engage with social networking technology in order to increase brand awareness and to know consumer perception. Furthermore then company needs to target the under-thirty demographic group which can only be done by using social media platforms to their rescue. The food industry is very competitive in nature which brings the need for organizations to be flexible and innovative with their business strategies. For IFG to create business value, innovation and experimentation is very essential as deprivation of this may leave the company in second place. 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International food trade: food quality and safety considerations. [Online] Available at: https://www.fao.org/docrep/W9474T/w9474t02.htm [Accessed 14 May 2017]. Lupien, J. R., 2010. The Precautionary Principle and Other Non-Tariff Barriers to Free and Fair International Food Trade. Critical Review in Food Science and Nutritions, 42(04), pp. 403-415. Melchior, A., 2015. Non-tariff barriers, food safety and international food trade (NTB). [Online] Available at: https://www.nupi.no/en/About-NUPI/Projects-centres-and-programmes/Non-tariff-barriers-food-safety-and-international-food-trade [Accessed 14 May 2017]. Minor Food, 2011. Minor Food. [Online] Available at: https://www.minorinternational.com/mbiz/food.php [Accessed 14 May 2017]. Mutume, G., 2006. New barriers hinder African trade. [Online] Available at: https://www.un.org/africarenewal/magazine/january-2006/new-barriers-hinder-african-trade [Accessed 14 May 2017]. Orton, B., 1997. Poteneial Impact of Sanitary and Phytosanitary Barriers on Trade for the Americas October. s.l.:Bib. Orton IICA / CATIE. Vanderheijden, 1999. International Food Safety Handbook: Science, International Regulation, and Control. s.l.:CRC Press.