E-Commerce Model for Online Flower Store - 1331 Words

E-business/ e-commerce mid-term individual project Business model of online flower store which works both with b2c and b2b clients. Lecturer Carlota Carucci Executed by Ksenia Zhmotova Online flower shop Fioridellatoscana.it sells and ships flowers in Toscana region. Brief history: The flower store which is called â€Å"Fiori della Toscana†and situated at the country side of Florence was established in 2000 year. It provides b2b service: sales flowers to flower shops in Florence and other cities in Toscana region. The company had a solid clients list but in terms of global financial crisis started to lose its clients. Company’s revenues significantly decreased since 2007 till now by 30% To make the business survive a decision of†¦show more content†¦It can be side filter with most popular product categories (better on the left side); The body of the web site is performed using beautiful pics with title and main information on them: special products and offers: new products, new services, deal of the day, suggestions of complex gifts for example â€Å"flowers and champaign†(internal links) calls to action: special icons with suggesting to follow us in social media right now, an icon with the phone number which suggest to call and make your order right now (internal links) The footer is also very important part of the web site. It starts to work when the customer is already interested in your web side and needed to get by more detailed information. The footer is fulfilled with: site map company information: about as (history, vision and mission, achievments), social and environmental role, employment, franchise opportunity special block to tell about company’s flower plantations and how it grows flowers at theShow MoreRelatedCompany Overview: Red Envelope1440 Words   |  6 Pages eCommerce company competitor: Red Envelope The company Red Envelope is an internet gift store that promises unique gifts for everyone to its website visitors. Red Envelope specifically offers a wide range of products that people would be unlikely to buy for themselves but which are considered good gifts. The likely target audience is of consumers who must buy gifts for people such as office associates and distant relatives, whom they do not know well. 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